Selling
Property deserves more than simply being listed.
The campaign is the product.
Most homes are photographed in an hour, uploaded the same afternoon and left to compete on price alone. That approach works, in the sense that the property eventually sells. It also routinely leaves money — sometimes a great deal of it — on the table.
We work differently, and we work on fewer properties in order to do so. Every campaign is built from scratch: how the house is presented, how it is photographed, who is told about it first, and how the final conversation is held.
01
Presentation
Styling, remediation and preparation planned months ahead of launch. The first impression is engineered, not hoped for.
02
Photography
Architectural photographers, shot across a full day to capture the house in the light it was designed for.
03
Film
A short film for every campaign. Not a walkthrough — a piece of work that communicates atmosphere before floorplan.
04
A hardcover property book, hand-delivered. In a market of scrolling, a physical object still commands attention.
05
Buyer targeting
A curated database of architecture-literate buyers, contacted privately before the campaign is public.
06
Digital
Placement across portals, design publications and precisely targeted social — measured weekly, adjusted weekly.
07
Negotiation
Every negotiation conducted personally by William. No handover, no junior, no exceptions.
08
Communication
A written report each week for the life of the campaign, and a phone call whenever anything changes.
Results
11
Average days on market across the last twelve campaigns
104%
Average sale price against pre-campaign appraisal
38
Residences represented since founding
Request an
appraisal
A confidential appraisal includes a written opinion of value, recent comparable evidence and a proposed campaign approach specific to your home. There is no obligation and no cost.